The ecommerce market in Japan is one of the most mature and largest markets in the world, acquiring around 10% of the global online transactions. If you are wondering how can you grab a piece of that pie, you are in the right place.
If you haven’t been introduced to the Japanese market yet, one of the first things you need to do is determine the differences between selling in Japan and in your home country. We took the liberty of comparing the US and Japanese market and here are some of the key differences you should keep in mind:
- The Average Order Amount in US is $79 while in Japan is $850
- The Average Return Rate in US is between 17-25% while in Japan is 2-3%
In order for you to set up a store and start selling online in Japan, there are 4 things retailers need to take into consideration: ecommerce platforms, payments, shipping, and customer support.
When it comes to Japanese ecommerce platforms, there are 4 types of platforms you can use to sell your items online in Japan: